Articles
How Do You Respond to a 1-Star Review Without Comments?
When you get a 1-star review and there's no comment, it can be a bit tricky to know what went wrong. But it's still super important to show that you care and are willing to make things better. Here's a friendly guide on how to do just that. Why a 1-Star Review Matters...
Review Gating: Navigating the Guidelines of Google and the FTC
The Strategy of Review Gating In the current digital marketing environment, the practice of review gating has gained significant attention. This strategy involves businesses encouraging only satisfied customers to post reviews on platforms like Google or selectively...
More Reviews = More Jobs
The Promise If you’re here and reading this then there’s a good chance that you could use more quality reviews from your satisfied customers. If you read through to the end of this post and follow the tips below you’ll be getting more reviews before you...
Top 3 Ways to Increase Local Traffic
As a local roofing company your best customers may be your neighbors. In order for them to find you, it's crucial to have a dynamic presence online. While your website, word-of-mouth and personal referrals give you a leg up when it comes to drumming up business,...
5 Free Local Online Marketing Tips
When marketing a local business online, the number one goal is to increase search engine ranking. Google looks at three key metrics when evaluating a site for positioning, which are Authority Trust Age We’ve outlined below, five free and easy to follow online...
3 Ways Your Website Can Save You Time and Money
After spending the last 16 years helping over 100 businesses gain more value from their websites and online presence, I have uncovered some key points to leverage their investment of time and money. Websites have problems One of the top problems I encounter when...