Are you missing something from your marketing strategy and don’t know what? Do you feel like maybe free leads, improved roofing sales, and a killer on-page SEO would level up your business? If the answer is yes, you’re in the right place. 

If you are looking to enhance the website of your roofing company, on-page SEO is the perfect way to start. On-page SEO strategies can help roofing contractors in getting free online leads by making sure you appear on the first page of Google. Want to know the secret to it? It’s simple. Keywords. 

Search engines tend to connect roofing websites with similar terms and keywords type prospects in the search box during the ranking and indexing process. It is through on-page SEO strategies that roofers can guide search engines based on which keywords they want to rank for.

It is also known as “on-page” because any optimization made directly improves the experience of your customer. 

Let’s find out more about how successful roofing company owners are using SEO to get more customers.

Now you might be thinking, “I already have a website, so I’m good.” This is a major mistake done by many roofing companies. 

Having a website isn’t enough. A well-structured on-page SEO guide will show you that high-quality content is the backbone of any successful internet marketing campaign. Content drives search engine traffic to your site, gets clients to engage with your page, and keeps them in the loop.  

When creating roofing content you need to go in-depth and provide more useful information to your customers. By producing high-value content that suits the search intent of your target, you’ll drive huge traffic to your roofing page and increase its time of residence.

So, the first step in your SEO checklist would be to ask yourself frankly:

  • Does my Roofing Website look flawless and professional?
  • What happens if I try to open it on a device that is not wired to Wifi?
  • Does it work properly 24/7? 
  • Does it look great on a smartphone or tablet?

These are all important questions that you need to consider when addressing the issue of your website. 

Secondly, you need to optimize your website.

Ok, your website looks great for potential clients but will different search engines as Google and Bing understand it? 

When potential buyers come across your roofing website in the search results they’ll look at your title first. The title plays a pivotal role in determining whether they are going to click on your page or move on to the next one. This is the most significant on-page SEO technique which will make prospects visit your website. 

As you design your page title make sure it is adequately descriptive to attract potential clients. They should already know what they’ll get from accessing your website before they actually do it. Title optimization is one of the best SEO strategies you can use on the web to boost your site rankings and show up in related search results.

Thirdly, set up SEO-Friendly URLs.

Your URL is a very important part of SEO. When Google slides through your roofing site, it reads your URL to comprehend your content. If your URL is ambiguous, search engines will not be able to index your site or help potential customers remember it. 

Your URL should be individualistic and forward-looking. Nobody wants to find a URL that is mixed with letters and numbers. 

By creating a clear and defined URL structure, you’ll get more leads on your roofing site and help Google properly index your page. It’s a great way to improve your SEO on-page and increase your site ranking in search results.

Lastly, do not neglect the efficiency of Meta Descriptions.

What are Meta Descriptions?

A meta description (sometimes referred to as a meta description attribute or tag) is an HTML element that describes and outlines your page content to the benefit of users and search engines. Although metadata is not as relevant as it used to be for SEO rankings, the meta description still plays a crucial role in on-page SEO.

While Google still refuses to acknowledge that Meta descriptions do not help rankings, there is some evidence that well-structured descriptions are indeed encouraged. Optimizing Meta descriptions properly can increase click-through rates, can guarantee the best results, and provide insight into what your website has to offer. 

Each meta description must include keywords for your roofing page. This description is what appears as a small paragraph under the heading when the search results are returned to your prospect. This is the first information your prospect has come across, so make sure they ‘re persuaded to open your site. 


Work on improving your on-page SEO Roofing Website, Today!

On-page SEO will allow your roofing company to build and retain a better site for your customers and for longer periods of time. If you customize your roofing website, clients will want to get to know your company and the services that you provide. Therefore, your roofing company will continue to rank higher in search results and will hit more traffic and leads appropriately. 

At RoofingSidekick, our priority is to save your company time, money, and headaches. We will help you drive more traffic to your business page and create a steady flow of eligible leads. 

Ready to improve your Roofing SEO with our experts? Feel free to contact us anytime. 

We’re here to help you.