When you get a 1-star review and there’s no comment, it can be a bit tricky to know what went wrong. But it’s still super important to show that you care and are willing to make things better. Here’s a friendly guide on how to do just that. Why a...
The Strategy of Review Gating In the current digital marketing environment, the practice of review gating has gained significant attention. This strategy involves businesses encouraging only satisfied customers to post reviews on platforms like Google or selectively...
As a local roofing company your best customers may be your neighbors. In order for them to find you, it’s crucial to have a dynamic presence online. While your website, word-of-mouth and personal referrals give you a leg up when it comes to drumming up business,...
When marketing a local business online, the number one goal is to increase search engine ranking. Google looks at three key metrics when evaluating a site for positioning, which are Authority Trust Age We’ve outlined below, five free and easy to follow online...
Managing a successful roofing company means bringing in a constant stream of leads to improve the number of jobs you book. Since the roofing industry is always on-demand and not a business where repeat customers are scarce, your roofer marketing strategy is vital. How...
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly...
