Considering the constant changes warranted by the COVID-19 pandemic, it can be difficult for roofing contractors to know how to advance or what direction to take. My hope is that our industry will come together to take the necessary actions to navigate what is...
When marketing a local business online, the number one goal is to increase search engine ranking. Google looks at three key metrics when evaluating a site for positioning, which are Authority Trust Age We’ve outlined below, five free and easy to follow online...
After spending the last 16 years helping over 100 businesses gain more value from their websites and online presence, I have uncovered some key points to leverage their investment of time and money. Websites have problems One of the top problems I encounter when...
Managing a successful roofing company means bringing in a constant stream of leads to improve the number of jobs you book. Since the roofing industry is always on-demand and not a business where repeat customers are scarce, your roofer marketing strategy is vital. How...
The path to more organic (not paid) leads consists of two main pieces, 1) your website, and 2) your Google Business Profile (GBP). With some elbow grease, technical revisions, and a little bit of patience, the combination of the two can deliver a steady flow of leads....
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly...
