When people look for a local roofing company online, they have a wide variety of options to choose from. With so many roofing companies in this competitive market, you need your website to convert your users into customers. However, if your website doesn’t meet their requirements or can’t grab their attention within the first few seconds, they’ll just move forward to the next roofer in the search results.
While having a website is a necessary first step, and making sure that people find it is also a requirement, none of that matters if users aren’t going to stay on your roofing website and learn more about your business. The whole reason for having a strong online presence is to encourage people to employ your roofing services, and for your website to reach that goal, it must be effective.
There are a lot of excellent roofing websites, and many of them have particular designs and layouts. Nevertheless, there are several common factors that the best roofing websites share, and it’s essential to remember when making the best out of your website for your roofing company. There are a few ways to make your roofing business stand out. One of them is making the best out of the website for your roofing company.
What Makes a Great Roofing Website
1) Pick An Easy-To-Use Navigation
When prospects visit your roofing company’s website, most likely, they’re not just skimming. They’re searching for something specific, and that suggests that you must make it accessible for them to find it. To do that, you must ensure that your website is simple to navigate and browse.
There are a lot of features of your website where creativity is essential, but the navigation isn’t one of them. You want the navigation aspect of your website to be easy and basic so that it’s obvious for your visitors to find precisely what they’re searching for. Manageable navigation will improve the user experience.
2) Be Aware Of The Speed
You have a small window of a few seconds to convince someone to stay around when they visit your website, including the time it takes for your website to load. If your roofing website loads slowly, it will result in a much higher bounce rate (the rate at which people leave your website without visiting any other pages). It can all influence your conversion rate (the rate at which visitors call you to schedule an appointment or estimate or to fill out a contact form on your website).
It is safe to say that your site speed is one of the most influential factors for an efficient roofing website. Many elements can slow your website down. Using a cheap and unreliable web hosting service, failing to resize and compress the images on your website, and failing to enable browser caching can all be at fault.
3) Set A Clear Call to Action
No one is browsing your website just to enhance their general roofing knowledge. They’re either searching for a new roof or need a roof repair or some other roofing service. Put simply, potential customers landed on your website because they need a roofer, and that indicates that you must make the next steps clear.
When you build your roofing website, you need to have a specific purpose in mind, and you must ensure that your calls to action (CTAs) are set to help you achieve that goal. The CTAs should be straightforward and accessible, even if that often means managing white space effectively.
If there are too many details around your CTAs, it won’t stick out, and your website visitors may not be patient enough to stick around and search for it. Instead, you want to make the most of the white space surrounding your CTAs. This will catch their eye and make it clear what to do next if they want to work with you.
4) Include Testimonials
There’s a lot at stake when it comes to hiring a roofing contractor. Your average customer doesn’t have roofing expertise, and they want someone who can be honest with them about roofing situations and other options. The roof is one of the most crucial elements of your home in terms of safety, and that suggests that your prospects expect to hire the right contractor for the job.
How do they know which of the many roofers on the market can be trusted with their home, especially when every one of them claims to be superior? There’s no safe way to be sure what it is like to be working with a specific roofing company until they’re hired, but your potential customers can get a pretty good idea about this experience if they read or watch other customers’ testimonials.
When you state you’re the best roofing company, it doesn’t have such a great value, but when your clients say it, it means a lot more. Trust is crucial for roofers, and you can gain it by including testimonials in different sections of your website.
5) Adopt An SEO-Friendly Design
You can design the most attractive website in the world, but if no one can find it, it really doesn’t matter its aspect. Many things can influence how greatly your website ranks in the organic search results, which entails posting keyword-rich content regularly. But, SEO (search engine optimization) isn’t just about content as the design of your website also plays an important role.
Anything from the URLs you decide upon to the time it takes for search engines to crawl your website influences how it will rank in the organic search results. It’s critical to design the website for your roofing company with SEO in mind if you want your website to be found.
Work on improving your on-page SEO Roofing Website, Today!
On-page SEO will allow your roofing company to build and retain a better site for your customers and for longer periods of time. If you customize your roofing website, clients will want to get to know your company and the services that you provide. Therefore, your roofing company will continue to rank higher in search results and will hit more traffic and leads appropriately.
At RoofingSidekick, our priority is to save your company time, money, and headaches. We will help you drive more traffic to your business page and create a steady flow of eligible leads.
Ready to improve your Roofing SEO with our experts? Feel free to contact us anytime.
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6) Regularly Update Your Website
It takes a great effort to build, launch a roofing website, and keep it up to date to continually serve the needs of your customers. As a roofer, you need to constantly update your website with fresh content that addresses directly to your customers. The more relevant content you produce, the better your roofing company will rank in a Google search.
7) Master Online Local Presence
Online local marketing has developed a lot in just a few years. Now 46% of all Google searches are looking for local information.
Together, all these searches provide a perspective into customer interest and intent regarding a specific location. Google is aware of this change, by allowing a search for “near me now” businesses and for micro “I want to buy” moments. This action implies that your entire online presence needs to collaborate as an orchestrated symphony so your customers can easily find you the moment they need you.
How can a roofing contractor address all of these? Since local digital marketing develops so quickly, it is challenging to master the latest trends and strategies that are confirmed to work. Everything you perform online like posting a Facebook status on your personal page becomes a component of your business’s overall online presence. Always closely monitor your online presence to see if your roofing business is presenting itself in a professional manner. Perform a detailed Google search on your business to see what shows up, and keep in mind anything you post online, a potential customer might see it.
Overall, the best thing you can do when considering these marketing tips is to consistently adjust them over time. Try to include some of the above suggestions every month and then set a reminder to check the outcomes. The results will help draw new visitors to your roofing website and new customers for your roofing services.
If you can’t decide upon the best course of action for your roofing company, we can help you. Contact us and grow your roofing business today!